Our Story
Marketing Professionals Who Get Sailing
Sponsorship used to be a creative exercise. Now it’s a data driven science that matches audiences with brands to communicate important messages. We do marketing. We sail. We do sailing marketing.
Data Driven
Sponsorship has changed. Just because the CEO likes sailing, it doesn’t mean a 3M investment in the sport is a good idea. What do the numbers say?
Current
The sport of sailing is constantly changing. Successful events end, new formats are launched. Audience preferences change. We know what’s hot. Now.
Customised Service
No two events, teams or sailors are the same. Sponsorship activation and leverage needs to be adapted for each partnership. No templates.
You Have Competition.
A Chief Marketing Officer has choices. Promotional spend can be allocated across a wide variety of options including motorsport, athletics, the arts and even e-gaming. Your sailing sponsorship opportunity needs to be a better deal.
Our Team
Brand, Sailing, Event Experts
David Fuller
SKIPPER / HELM / TACTICIANAn experienced marketing professional with deep knowledge of digital technology and the professional sailing scene. Host of the YachtBusiness Podcast
Denis Baddeley
HELM / TACTICIANBranding expert with a useful ‘Little Black Book’ of connections in global sports sponsorship. A sailing ‘outsider’ who provides powerful insights from outside the bubble.
Christina Ioannidis
BOWA transformative marketer who is passionate about developing sport in emerging markets. Founder of Top of Her Game – a platform for winning women.
Sailing Sponsorship Strategy…
Team, Brand, Event or Sailor. Talk to us.