Activation

The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns from sponsorship. This article first appeared on YachtRacing.biz The panel featured; Josephine Edwall-Bjorklund, Senior VP Corporate Communications for SCA – who recently announced they would back an all female team in the Volvo… Read More »Brands Talk Sailing Sponsorship Activation