Sponsorship

Money vs Impact in Sailing

Editor

In a recent episode of the Yacht Business & Sailing Podcast, Mark Turner (formerly of OC Sport and the Ocean Race) discussed the changing nature of sponsored sailing campaigns. Gone are the days of sponsors just being the wallet so that people can go yachting. Teams and programs need to attach themselves to a larger cause, whether it be the… Read More »Money vs Impact in Sailing

Ken Read on Sailing Sponsorship

Editor

Ken Read’s Keynote at the World Yacht Racing Forum in 2013 was a big hit. Below are the comments he made about raising sponsorship and what sailors and events still have to learn. Clearly this is a big part of what we are talking about at this event. Sponsorship is critical at the elite level of our sport. There is… Read More »Ken Read on Sailing Sponsorship