The only people who reliably win in any given America’s Cup cycle are lawyers. David Fuller Ratcliffe sues Ainslie over £180m America’s Cup boat Best reporting: Telegraph.co.uk The short version: Ineos spent £350m backing Ben Ainslie’s sailing team across two America’s Cup campaigns, apparently without securing ownership of anything. Now Ainslie’s team is using the boat Ratcliffe paid for to prepare for… Read More »Do Sponsors Get to Keep the Boat?
In a recent episode of the Yacht Business & Sailing Podcast, Mark Turner (formerly of OC Sport and the Ocean Race) discussed the changing nature of sponsored sailing campaigns. Gone are the days of sponsors just being the wallet so that people can go yachting. Teams and programs need to attach themselves to a larger cause, whether it be the… Read More »Money vs Impact in Sailing
Ken Read’s Keynote at the World Yacht Racing Forum in 2013 was a big hit. Below are the comments he made about raising sponsorship and what sailors and events still have to learn. Clearly this is a big part of what we are talking about at this event. Sponsorship is critical at the elite level of our sport. There is… Read More »Ken Read on Sailing Sponsorship